Our Motto
Our Foundational Philosophy: Cherishing Love
Our entire purpose is encapsulated in our guiding principle. It is a shared covenant that defines our approach to every project, every partnership, and every person we serve:
You’ll Cherish Love; We’ll Cherish Love; and Together—We’ll Hear, Cherish and Cease Their Cries.
The Three Pillars of the Motto:
- Shared Commitment (You’ll Cherish Love; We’ll Cherish Love): This acknowledges that ethical action begins with individual commitment. We require a mutual recognition of the sanctity of life. Our organizational love is not abstract; it is resources dedicated, time volunteered, and injustice challenged.
- The Power of Togetherness: We recognize that suffering is too vast to be tackled alone. The 'Together' clause is our mandate for partnership—with donors, local activists, global bodies, and the communities themselves.
- Action and Resolution (Hear, Cherish and Cease Their Cries): This is the outcome mandate. We do not just listen (Hear); we value and respect the dignity of the suffering individual (Cherish); and most crucially, we work relentlessly to stop the immediate source of pain and injustice (Cease Their Cries). Our goal is not merely relief, but resolution.